Web + social media
University Marketing and Communications creates compelling websites that deliver the messages you want and the information readers seek.
In the digital world, content is king. Our content developers help you shape messages to fit the medium—with optimal readability and impact. What’s more, we can put your messages in words that search engines will stand up and notice.
People judge you and your offering based on their impression of your website. Is your site visually appropriate for your audience? Does the design make content easy to find? University Marketing and Communications web designers present your content in ways that engage visitors—so that you really shine.
Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.” Seth Godin, best-selling author
How easy is your website to use? When we design sites, we employ techniques that help users find what they need—and feel good about the process. To validate our designs, we conduct usability tests that show how users interact with your site. The findings let us fine-tune your pages to achieve outstanding results.
We develop custom applications for e-commerce, event management, periodic publishing, and more. You can launch your web initiatives quickly using our ready-to-run web applications:
- Content management
- Photo gallery
- Survey creator
- Event registration
- WordPress blogs
Get online conversations started and keep followers engaged with the help of our social media experts. We help you do the following:
- Define what you want to achieve with social media
- Identify your audiences
- Pinpoint the messages that can incite passion in your audiences—and make them want to share
- Build a plan, so you focus your resources on the channels that will serve you best
- Know how you would use social media in an emergency
- Determine how you’ll measure success